FAQ
| FAQ | |
Here's the letter the riders received concerning the expenses and net return on the Texas AIDS Ride. It's dated March 9, 1999 and comes from
Resource Center of Dallas
AIDS Resource Center - Nelson-Tebedor Health Resource Center
John Thomas Gay & Lesbian Community Center
PO Box 190869
Dallas, TX 75219-0869
(214)528-0144 - Fax (214)522-4604 - www.resourcecenterdallas.org
To Our Tanqueray's Texas AIDS Ride Heroes:
Thank you once again for your hard workin fundraising, training and riding in Tanqueray's Texas AIDS Ride. You raised critical dollars and awareness of HIV/AIDS in a way that Texans have never seen before. We greatly appreciate your involvement and hope to have your support for TAR2.
Recently, there has been much talk, debate and confusion about the dollars raised and returned to the Ride beneficiaries. Some of this has been positive but there has also been a lot of negativity, which very much concerns us. It concerns us because we have seen the fund-raising potential of the Tanqueray's American AIDS Rides. We also see, each day, the faces of hundreds of Texans who are suffering from AIDS and who need our help. It is for these people that we asked Pallotta TeamWorks to bring the AIDS Ride to Texas.
Like many of you, we too were disappointed about the low beneficiary return of the first Tanqueray's Texas AIDS Ride. However, we knew going into the Ride that nothing was guaranteed and that the succes of the Ride would be dependent on how many riders we could recruit and funds we could raise. Perhaps we were a little too ambitious for a first year event.
We estimated that 1,800 riders would participate and $6.63 million dollars would be raised. Although we had 1,307 riders register, only 702 of you actually showed up on Day Zero with bike and donations in hand. However, we incurred expenses to provide for many more riders. The positive side of this is that many of these expenses such as tents, equipment and supplies were one-time expenses and will not be incurred in Tanqueray's Texas AIDS Ride 2.
It is important to note that had we invested our money in a typical black-tie gala fundraiser, we would never have had the opportunity to teach the thousands of new AIDS donors that you motivated to give to the AIDS cause. Many of these people may have never opened their pockets for AIDS if it were not for you. Additionally, we would have never been able to create awareness of the Ride and need for AIDS services in Texas among the millions of people we reached through publicity, advertising and riding through the state.
It is for these reasons that the majority of the beneficiaries have committed to Tanqueray's Texas AIDS Ride 2, staying positive and working much harder to make the next Ride an amazing success. We hope that you too can look at the benefits last year's Ride provided and the potential of Tanqueray's Texas AIDS Ride 2.
Some benefits that were made possible include:
To continue to make these benefits possible we need your continued support and enthusiasm. As you know, we have already done many things to reduce expenses and increase rider turnout such as closing the Austin and Houston Ride Offices, shortening the Ride to four days and starting registration earlier. However these things alone will not make Tanqueray's Texas AIDS Ride 2 a success. We need your help in telling your friends, family and co-workers and inspiring them to donate or participate in the Ride.
We have enclosed a complete breakdown of expenses and funds distributed, or to be distributed when received, to beneficiaries for Tanqueray's Texas AIDS Ride.
Again, we hope to have your contineud support for Tanqueray's Texas AIDS Ride 2. Should you have any questions or concerns about the event, your participation or fundraising, please do not hesitate to call us.
Sincerely,
Stephen B. Hawkins
Board Member
Karen Estes
Director of Administration and Operations
| Revenue | ||
| Registration fees/Rider pledges | 2,719,982 | |
| Support from Tanqueray | 150,000 | |
|
Total Revenue |
2,876,556 | |
| Expenses | ||
| Administrative and Rider recruitment | ||
| Staff salaries, payroll taxes, and related expenses | 627,685 | |
| Production fee | 280,000 | |
| Printing and advertising | 381,208 | |
| Rent, utilities, telephone and postage | 176,795 | |
| Computers, office equipment, and supplies | 48,758 | |
| Rider support | 49,077 | |
| Professional fees/outside services | 23,432 | |
|
subtotal: |
1,586,955 | |
| Pledge Office | ||
| Staff salaries, payroll taxes, and related expenses | 43,375 | |
| Bank service charges | 43,751 | |
| Office supplies and support | 15,407 | |
|
subtotal |
102,533 | |
| Logistics | ||
| Food, equipment, Ride facilities, and travel | 609,659 | |
| Route support, signage, opening and closing ceremonies | 153,739 | |
|
subtotal |
763,398 | |
|
Total Expenses |
2,452,886 | |
| Total Revenue over Expenses | 423,670 | |
| Allowance for uncollectible pledges | 41,546 | |
| Projected Net Revenue over Expenses | 382,124 | |